Though Memphis population is roughly around 650,000 but the greater Memphis metropolitan area, including adjacent counties in Mississippi and Arkansas, had a 2010 population of 1.3 million. This makes Memphis the second-largest metropolitan area in Tennessee after Nashville.
In the healthcare industry, it is dominated by a few big players like the Baptist Healthcare, Methodist Healthcare, St. Francis (Tenet Healthcare) and The Med. Memphis has 17 community hospitals, 30 nursing homes and is accounted for over $2 billion in revenues per year and approximately one of every nine jobs in the area (Tuckman and Chang 1984). There is a healthy rivalry between the Methodist Healthcare and the Baptist Healthcare system each trying to expand their market reach.
To reach the local market, Methodist Healthcare focused on: Horizontal integration by buying large number of small practices like the West clinic, LeBonhuer Children’s hospital and hundreds of other practices; Product diversification includes organ transplants, stroke care programs etc. ; Product specialization includes their pediatric hospital, cancer treatment center, organ transplant center; Resource-based quality improvement: Methodist healthcare, a JCHAO certified for stroke care has adopted several in house and external programs for continuous quality improvement; Institutional differentiation: Besides joining with UT Health Science Center, Methodist healthcare has aligned with various renowned physicians, constructed modern buildings, advertising to attract the local market. Public relations and physician-centered marketing is achieved by closely working with the physicians and empowering them has helped to regain top regional hospital by the U.S News.
Disclaimer: Opinions expressed are solely my personal and do not express the views or opinions of any other entity.
Source:
http://www.methodisthealth.org; https://academics.ochsner.org/uploadedFiles/Education/Library/Portals/M4.pdf
http://jhppl.dukejournals.org/content/13/3/547.short
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