Thursday, February 5, 2015

Competitive strategies used by Methodist Healthcare in the Greater Memphis area

Though Memphis population is roughly around 650,000 but the greater Memphis metropolitan area, including adjacent counties in Mississippi and Arkansas, had a 2010 population of 1.3 million. This makes Memphis the second-largest metropolitan area in Tennessee after Nashville.
In the healthcare industry, it is dominated by a few big players like the Baptist Healthcare, Methodist Healthcare, St. Francis (Tenet Healthcare) and The Med. Memphis has 17 community hospitals, 30 nursing homes and is accounted for over $2 billion in revenues per year and approximately one of every nine jobs in the area (Tuckman and Chang 1984). There is a healthy rivalry between the Methodist Healthcare and the Baptist Healthcare system each trying to expand their market reach.
To reach the local market, Methodist Healthcare focused on: Horizontal integration by buying large number of small practices like the West clinic, LeBonhuer Children’s hospital and hundreds of other practices; Product diversification includes organ transplants, stroke care programs etc. ;  Product specialization includes their pediatric hospital, cancer treatment center, organ transplant center;  Resource-based quality improvement: Methodist healthcare, a JCHAO certified for stroke care has adopted several in house and external programs for continuous quality improvement; Institutional differentiation: Besides joining with UT Health Science Center, Methodist healthcare has aligned with various renowned physicians, constructed modern buildings, advertising to attract the local market.  Public relations and physician-centered marketing is achieved by closely working with the physicians and empowering them has helped to regain top regional hospital by the U.S News.

Disclaimer: Opinions expressed are solely my personal and do not express the views or opinions of any other entity.
Source:
http://jhppl.dukejournals.org/content/13/3/547.short

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